Call for Proposal: PRODUCTION COMPANY for the Project ‘Advancing the Legal and Social Matrix to prevent Femicide and Gender-based Violence in BiH’

CONTRACT NO: 2022/441-344

Advancing the Legal and Social Matrix to prevent Femicide
and Gender-based Violence in Bosnia and Herzegovina



Violence against women in Bosnia and Herzegovina (BiH) is widespread, but often goes unnoticed until the final iteration – murder.

Although there are legal measures to deter and punish violence against women, experts warn that these are not adequate, a fact to which recent murders attest. In addition, femicide still lacks a universally agreed-upon definition, as well as recognition as a distinct criminal offence under BiH law.
Support services for victims of violence are largely gender-insensitive and thus fail to meet the specific needs of women who are physically and/or sexually abused. Furthermore, courtroom statistics show that male perpetrators of violence against women are often given conditional or inordinately low prison sentences and that enforcing female victims’ right to compensation for damages and costs incurred as a result of violence is still the exception rather than the rule.
The cultural matrix of violence and sexist attitudes are still deeply rooted in Bosnian society. It is easy to see that the causes of femicide should be sought in the position of women and gender roles, where two-thirds of people believe that violence against women by partners, acquaintances, or strangers is common and where the general opinion is that women should be subordinate to men. In addition to the general presence of stereotypes and prejudices, and attitudes about violence against women, the causes of femicide are often riddled with misconceptions. The most common misconception is that killing a woman happens suddenly in an extreme situation. It is also a misconception that women are killed only by dysfunctional m BiH Agency for Gender Equality, collected data from judicial institutions and non-governmental organisations that stated a total of 56 women were killed in BiH in a relatively short period from 2015 to 2019, but these killings were not treated as femicide. Even 48% of women in BiH have experienced some form of violence: sexual harassment, stalking, violence by an intimate partner or non-partner from the age of 15
Bearing in mind the overall atmosphere in BiH, political, social and economic instability, inadequate media coverage as well as public misperception of femicide and overall, of gender-based violence, it is realistic to expect that these numbers may significantly increasing, as well as that women somehow provoked the perpetrator, and that they “deserved” that murder.


The overall objective is to protect human rights and fundamental freedoms of women and girls and to challenge the cultural and social matrix of gender-based violence in BiH primarily by promoting elimination, prevention, and protection from femicide in support to Council of Europe Convention on preventing and combating violence against women and domestic violence (Istanbul Convention).


Specific objectives of this project are to advocate for improved legislation, referral mechanisms, and changing legal norms and practices in the treatment of femicide.


Ja bih u EU would like to invite production companies to apply for production of materials that will be used within the project’s campaign. The call is divided into two lots, and applicants are welcome to apply for either individual or both lots.


• Production of ten (10) educational modules, with duration from 5 to 10 minutes. The activity will include production, filming, post-production, editing, engagement of the production staff and equipment. The production includes development of scenario, copyright music, video animations, graphic elements AV editing etc.
• Development of infographics – static and animated, total of six (6), that will be used within the project’s campaign.
• Production of two (2) TV spots up to 30 seconds. The production includes development of scenario, copyright music, video animations, graphic elements AV editing etc.


• Production of two (2) TV documentaries up to 5 minutes. The production includes pre-production – TV crew (2 cameramen, light man, soundman, journalist, location manager, screenwriter, director, producer, production manager, costume designer, etc.), technical equipment (cameras, lights, sound system etc.), locations; post-production: AV montage, graphic package, animation, title, music, director, producer, production manager etc.)

The products will be approved by EUD.

Qualifications and skills:

General professional experience:

• At least 5 years of experience in production of video/media materials

Specific requirements:
• The company is registered in the field of AV production
• The company has a portfolio with minimum 3 successful production projects. Applicants must submit portfolios in their applications;
• Excellent command of spoken and written English;


Bosnia and Herzegovina

Note: All the documents produced must satisfy European Union visibility requirements including European Union logo, information on funding as well as disclaimer.


The Applicants shall deliver their applications to email, or address Ćumurija 2, Sarajevo, until 28 June 2023. The evaluation will be based on 80% technical bid and 20% financial bid.

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